All American Flooring Dallas: Pros, Cons, and Buying Guide

Dallas-Fort Worth has more flooring retailers per capita than almost any other US metro, and locally-owned shops like All American Flooring have carved out a niche by competing on installation expertise rather than warehouse pricing. All American Flooring Dallas operates a showroom-and-install model that targets homeowners doing whole-house projects or large remodels, where in-home measurement, design consultation, and turnkey installation matter more than DIY pickup pricing. Here is what you should know before scheduling a measure.

Who All American Flooring Is

All American Flooring is a Texas-based retailer operating multiple showrooms across the Dallas-Fort Worth metroplex. The company carries flooring lines from Shaw, Mohawk, Mannington, COREtec, Pergo, Bruce, and Karndean alongside private-label SKUs that compete with the major brands on price. Their primary differentiator is in-house installation crews rather than subcontracted labor.

The store model focuses on residential whole-house projects rather than single-room flips. Average ticket size runs $8,000 to $25,000 for a main-floor remodel.

Product Lines Carried

• Hardwood: Bruce American Originals, Shaw Repel, Mohawk TecWood Plus, Mannington Maison Collection. Pricing $4 to $12 per square foot.
• Luxury vinyl plank: COREtec Plus and Pro Plus, Mohawk SolidTech, Shaw Floorte Pro. Pricing $3.50 to $7.50 per square foot.
• Laminate: Pergo Outlast Plus, Mohawk RevWood Plus, Shaw Repel laminate. Pricing $2.50 to $4.50 per square foot.
• Tile: Daltile, MSI, Marazzi porcelain and ceramic. Pricing $2.50 to $9.00 per square foot.
• Carpet: Shaw Anso nylon, Mohawk SmartStrand, Stainmaster lines. Pricing $3.50 to $7.50 per square foot.

Installation Pricing in Dallas

Dallas labor rates for flooring installation run slightly below national averages thanks to the volume of new construction and remodels. Expect to pay:

• Hardwood nail-down: $3.50 to $5.50 per sq ft labor.
• Hardwood glue-down on slab: $4.50 to $6.50 per sq ft labor.
• LVP float install: $1.75 to $3.25 per sq ft labor.
• LVP glue-down: $2.75 to $4.50 per sq ft labor.
• Tile install: $5.50 to $9.50 per sq ft labor including thinset and grout.
• Carpet install: $0.75 to $1.50 per sq ft labor with included pad.

Most local retailers including All American bundle subfloor prep, tear-out, and disposal into a single project quote rather than line-iteming them separately.

Pros of Going Local in Dallas

• In-home measure: Free professional measurement avoids the most common DIY mistake of under-ordering.
• Installation accountability: One company sells, installs, and warranties the work. No finger-pointing if something goes wrong.
• Design consultation: Showroom staff help match flooring to cabinets, paint colors, and existing trim.
• Local warranty service: A claim 3 years from now goes to a Dallas office, not a 1-800 number.
• Faster turnaround: Local crews can usually start within 2 to 4 weeks versus 6 to 10 weeks for some national chains.

Cons to Weigh

• Higher product markup: Local retail margins run 35 to 50 percent vs 20 to 30 percent at Floor & Decor or warehouse outlets.
• Limited brand range: No exotic species, less SKU depth than a regional warehouse.
• Pressure sales: In-home sales models sometimes push closing tactics that can be uncomfortable.
• Financing markups: 0 percent promotional financing often hides a price bump of 5 to 10 percent.

How It Compares to the Big Boxes

Floor & Decor in DFW (multiple locations) carries deeper SKU range at warehouse pricing but installs through third-party referrals rather than in-house crews. Home Depot offers nationwide installation through subcontractors with variable quality. Lumber Liquidators (now LL Flooring) competes on raw plank pricing but does not bundle install.

Empire Today and 50 Floor advertise heavily in Dallas with “same day install” but typically run higher per-square-foot pricing once the in-home consultation pushes upgrades. Local independents like All American sit in the middle on price with better install accountability than chains.

Getting the Best Deal in Dallas

Always get three quotes from different sources: one local independent like All American, one warehouse like Floor & Decor with separate install quote, and one big-box like Home Depot. Compare apples to apples on the same exact SKU when possible. Ask each vendor for the manufacturer SKU number and look it up online to spot price gouging.

Time your purchase to Memorial Day, Labor Day, and the November-January remodel season for the deepest discounts. Most Dallas retailers cut 10 to 20 percent off install labor during slow months.

What to Bring to the Showroom

Bring a rough sketch with room dimensions, photos of existing cabinets and trim, paint chips for your wall colors, and at least one piece of furniture fabric or rug. The staff can match flooring tones much faster with samples to compare against. Ask for 12 by 12 inch product samples to take home and live with for 48 hours before signing a contract.

Warranty and Service Notes

Most flooring carries a manufacturer warranty (10 to lifetime depending on SKU) plus a separate installer workmanship warranty (1 to 5 years from the retailer). Read both carefully. Common warranty exclusions include moisture above 75 percent RH, improper cleaning products, and pet damage. Keep a record of pH-neutral cleaner purchases as proof of proper maintenance if you ever need to file a claim.

DFW Climate Considerations

Dallas-Fort Worth sits in a transitional climate zone with hot summers (average July highs near 96 degrees Fahrenheit) and cold snaps in winter. Indoor humidity swings between 25 percent in winter and 55 percent in summer if HVAC is not balanced. This range stresses solid hardwood more than engineered hardwood or LVP. For new construction on slab in DFW, engineered hardwood or rigid-core LVP is the smarter pick. For existing homes with plywood subfloors and well-balanced HVAC, solid hardwood works fine if planks are properly acclimated for 5 to 7 days before install.

Common DFW Flooring Mistakes

• Skipping slab moisture tests: North Texas clay soils hold moisture against slabs. Always run ASTM F2170 and F1869 before slab installs.
• Choosing solid hardwood for slab homes: Solid 3/4-inch hardwood is not rated for slab installation. Use engineered with a minimum 3 mm wear layer.
• Underestimating acclimation time: DFW’s swings demand 5 to 7 days minimum, not the manufacturer’s bare-minimum 48 hours.
• Going with the cheapest tile installer: Tile failures from poor thinset coverage are the most common DFW callback. Hire a Certified Tile Installer or equivalent.