Jordans Flooring: Pros, Cons, and Buying Guide

Regional flooring dealers occupy a useful space between big-box stores and high-end design showrooms. Jordans Flooring is one of those regional names — primarily known across the Northeast US — offering a curated selection of hardwood, vinyl plank, carpet, and tile alongside in-house installation services. Whether the buying experience matches the showroom polish depends heavily on the specific product, the install crew, and how carefully you read the contract. Here is what to expect, what to verify, and how Jordans stacks up against alternatives.

Who Jordans Flooring Serves

The brand operates as a regional flooring retailer with locations primarily in Massachusetts, Rhode Island, and surrounding Northeast markets. Their customer base skews residential — homeowners renovating kitchens, finishing basements, replacing tired carpet — though they handle some light commercial work as well. The showroom experience is a notch above big-box: trained sales staff, room-display vignettes, and material samples you can take home.

Pricing falls in the mid-range. More expensive than DIY at Home Depot, less expensive than custom design-center showrooms.

Product Selection

• Hardwood — Solid and engineered options from major manufacturers (Mirage, Mohawk, Bruce, regional specialty mills).
• Luxury vinyl plank — Major national brands (Shaw, Mohawk, Pergo, COREtec) plus house-brand SPC options.
• Carpet — Stainmaster, Mohawk Smartstrand, Shaw Anso, plus area rugs.
• Tile — Porcelain, ceramic, and natural stone, including wood-look porcelain.
• Laminate — Pergo, Mohawk RevWood, and budget options.

The selection covers most residential needs without overwhelming customers with the thousand-SKU walls common at big-box stores.

Pros That Make Regional Dealers Worth It

Service depth is the headline. A dealer like Jordans can dedicate a salesperson to walk you through the showroom, take measurements at your home, recommend products based on your traffic and lifestyle, and coordinate with installers. That hand-holding doesn’t exist at a big-box store and is critical for buyers who do not already know the difference between SPC and WPC.

Quality of installation is generally higher than big-box subcontractors. Regional dealers tend to use the same install crews repeatedly, building accountability and consistency. Warranties are easier to honor because the dealer is invested in the local relationship.

Cons and What to Watch For

Pricing varies. Some products at regional dealers are competitive with big-box stores; others run 15-30 percent higher for the same SKU. Always cross-check the model number on Home Depot and Lowes’ websites before signing.

The installation contract is where buyers get surprised. Read carefully whether the price includes furniture moving, old floor removal, subfloor repair, transitions, baseboards, and stair work. These add-ons can add $500-$2,000 to a “total” quote that sounded comprehensive in the showroom.

How Pricing Compares

For mid-grade luxury vinyl plank installation in a 500 sq ft living room:

• Big-box install (Home Depot/Lowes): $3,500-$5,500 total
• Regional dealer (Jordans-class): $4,500-$7,000 total
• Independent installer with materials from box store: $3,000-$4,500 total
• High-end design center: $7,000-$12,000+ total

The regional dealer premium typically buys you better install crews, more responsive scheduling, and easier warranty resolution.

Installation Services

Jordans’ install services include measurement, removal of old flooring, subfloor prep, install, and trim work — when each is specified in the contract. Many regional dealers also coordinate with plumbers and electricians for jobs requiring fixture moves (toilets, refrigerators, washer/dryers).

Lead times tend to run 2-6 weeks from contract signing to install start, depending on product availability and crew schedule. Big-box stores often promise faster turnarounds (sometimes within a week) but use rotating subcontractors with less consistent quality.

What to Verify Before Buying

• Cross-check pricing — Same SKU pricing at Home Depot, Lowes, Floor & Decor, and online retailers.
• Manufacturer warranty — Confirm the warranty is direct from the manufacturer, not the dealer.
• Install crew status — Are they W-2 employees or 1099 subcontractors? Insurance and accountability differ.
• Itemized contract — Material, labor, removal, prep, transitions, and trim all line-itemed.
• Cleanup and disposal — Confirm the crew hauls away old flooring or it adds to the bill.
• Punch list and timing — Final walkthrough date and what triggers final payment.

House Brand Versus National Brand

Some regional dealers carry house-branded flooring (often imported SPC LVP) alongside national brands. The house brand pricing looks attractive but warranty support runs through the dealer, not the manufacturer. If the dealer goes out of business or stops carrying the line, the warranty disappears.

For long-term peace of mind, stick with established national brands (Shaw, Mohawk, Pergo, COREtec) regardless of where you buy them.

When a Regional Dealer Is the Right Choice

If you are renovating a primary home, value design guidance, and want a single point of contact from showroom to install completion, regional dealers earn their slight premium. The service depth and accountability matter most when something goes wrong — and on a 500 sq ft floor install, things occasionally do go wrong.

Big-box stores work well for buyers who have done their homework, know the exact product they want, and can manage the install themselves or hire an independent installer.

Reading Online Reviews

Online reviews of regional flooring dealers skew bimodal: glowing five-star experiences from satisfied customers and angry one-star complaints when installs went poorly. The middle is rarely written. Look for patterns rather than individual reviews — repeated complaints about specific salespeople or specific install issues mean something. One-off bad experiences usually do not predict your outcome.

Negotiating Tips

Most regional dealers have 10-25 percent margin built into showroom pricing. Asking for itemized line items, requesting matching pricing on identical SKUs at competitors, and bundling multiple rooms can produce 5-15 percent reductions. Manufacturer rebates often run quarterly — ask if any active rebates apply to your product.

Final Take

Jordans Flooring and similar regional dealers fit the homeowner who values service, accountability, and a curated selection — and who is willing to pay a modest premium for those benefits. Verify pricing, read contracts carefully, and confirm install crew quality before signing. Done thoughtfully, the regional-dealer route delivers a smoother experience than DIY-with-a-box-store, especially on larger projects spanning multiple rooms.