Most homeowners in Chicago, Milwaukee, and surrounding suburbs have seen the commercials promising same-week installation with in-home consultations. Luna Flooring Gallery is the showroom-and-mobile-estimate division of Luna, a Midwest flooring company that brings samples to your home, measures the rooms, and installs through their own crews — sometimes in as few as three days. The model targets time-pressed buyers who hate showroom shopping, but the convenience comes with a price markup that homeowners should evaluate carefully against a traditional showroom or big-box quote.
How the Sales Model Works
You schedule a free in-home consultation through their website or by phone. A sales representative arrives with carry-cases of samples covering carpet, hardwood, laminate, vinyl, and tile from multiple manufacturers. The rep measures every room, demonstrates samples in your actual lighting, and prints a complete materials-plus-install quote on the spot. Same-day signing locks in pricing, and crews can sometimes start within 72 hours.
Luna’s installers are mostly W-2 employees rather than subcontractors, which adds a layer of accountability that single-truck contractors cannot match. The trade-off is that the quoted price already includes all install labor, materials, delivery, and removal of existing flooring. There is no a-la-carte option to bring your own product.
Product Brands They Stock
The showroom and mobile consultations carry rotating selections from major mills including Shaw, Mohawk, Mannington, Bruce, Armstrong, and Karastan, plus the house-brand Luna lines covering laminate and waterproof rigid-core vinyl. Carpet selections lean toward residential nylon and polyester with stain treatments, while hardwood inventory focuses on engineered oak and hickory in standard widths and stains.
The house-brand vinyl and laminate products are competitive on specs but priced like name-brand products. Compare wear-layer thickness and warranty terms against equivalent Mohawk RevWood, Pergo Extreme, or LifeProof Rigid Core before signing the same-day quote.
Pros That Buyers Like
- True one-stop service — consultation, measure, materials, installation all bundled
- W-2 installation crews with company-backed workmanship warranty
- Same-week install available on in-stock products and standard projects
- Sample evaluation in actual lighting — colors read accurately in your home
- Removal and disposal included in the quoted price for most projects
Drawbacks Worth Considering
Markup over big-box and warehouse retailers can run 30 to 80%. The same Shaw engineered hardwood priced at $4.99 per square foot at a flooring warehouse may quote at $7.99 to $9.50 from Luna with install included. Some of that gap reflects the install labor, but you should still calculate the apples-to-apples cost before signing.
High-pressure same-day pricing is the other concern. Sales reps are trained to close on the first visit with discounts that “expire today.” Take time to compare quotes from at least two independent contractors and one big-box install service before committing. The Luna pricing is rarely matched on the spot once you walk the rep to the door without signing.
Cost Breakdown Per Square Foot
- Carpet installed: $4.99 to $9.50 with pad, delivery, and removal included
- Engineered hardwood installed: $7.99 to $12.99 with prep and tear-out
- Laminate installed: $5.49 to $8.99 for standard 12mm products
- Rigid-core vinyl installed: $6.49 to $10.50 for waterproof SPC
- Tile installed: $9.99 to $16.50 depending on tile size and pattern
A typical 800 sq ft carpet replacement lands between $4,000 and $7,600 turnkey. The same project sourced separately — buying Shaw carpet from a discount warehouse and hiring an independent installer — often runs $2,400 to $4,800. Decide whether the convenience and unified warranty justify the price gap before signing.
How to Get a Fair Price
Tell the rep upfront that you are getting three quotes and will not sign on the first visit. Resist the same-day discount pressure — reps almost always have authorization to honor the price for 7 to 14 days, even if they say otherwise. Get the quote in writing with brand, SKU, and warranty terms specified for the materials.
Compare against two other sources before committing. Big-box install services from Home Depot and Lowes work well for standard products, and independent flooring contractors often beat both on labor pricing for hardwood and tile. The Luna value proposition holds up best when you actually need the speed and unified warranty more than the lowest possible cost.
What the Install Crews Do Well
The W-2 crews are typically faster than independent contractors because they install the same products every day. A 1,200 sq ft carpet replacement can finish in a single day with two crew members. Standard engineered hardwood installs run 2 to 3 days for similar square footage. The crews bring their own tools, materials, and disposal capacity in branded trucks.
Subfloor prep and unexpected complications can add change orders. Soft spots in plywood, severely uneven concrete, or hidden moisture problems may trigger additional labor charges that were not in the original quote. Ask the rep specifically what is included and what triggers a change order before signing — Luna’s contracts spell out the conditions clearly, but most homeowners do not read the fine print.
Warranty and Long-Term Service
Luna typically provides a lifetime installation workmanship warranty separate from the manufacturer’s material warranty. The install warranty covers seams, transitions, and labor-related defects for the life of the product in your home. The material warranty matches whatever the manufacturer offers — usually 25 to 50 years residential on hardwood and rigid-core vinyl.
Service calls for warranty claims go through Luna’s call center, which dispatches the same crews that installed the original work. Response time generally runs 1 to 2 weeks for non-emergency claims. Save the original contract, photos of the install, and any receipts for follow-up cleanings or touch-ups. For homeowners who value bundled service and predictable scheduling, Luna Flooring Gallery delivers consistent results across the Midwest — just verify the math against alternative quotes before signing on the first visit.
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