Go Flooring Reviews: An Honest Look at Quality, Service, and Value

Searching for Go Flooring reviews turns up a mix of glowing testimonials and frustrated complaints, often for what appear to be different companies operating under similar names across regional markets. The flooring industry has dozens of “Go Flooring” branded operations, ranging from independent contractors to multi-state chains. This guide covers what to look for in any flooring company using that name, how to evaluate the products and services on offer, and the questions that separate reputable operators from the ones generating those one-star reviews.

Why “Go Flooring” Appears in So Many Markets

The flooring industry is heavily regionalized. National brands like Empire Today and 50 Floor compete with thousands of local operators, many using simple names like Go Flooring, Floor Now, or Quick Floors. The same business name often refers to completely different companies depending on your zip code.

Always verify which specific business you’re dealing with before reading reviews. Search the company’s full legal name on your state’s business registration website, check the Better Business Bureau profile, and read Google reviews tied to the specific physical address rather than the brand name alone.

Common Products Across Go Flooring Operators

Most Go Flooring branded companies offer the same core product mix:

• Luxury vinyl plank (LVP): typically $3 to $7 per square foot installed for mid-grade products
• Laminate: $2.50 to $5 per square foot installed
• Engineered hardwood: $6 to $12 per square foot installed
• Solid hardwood: $8 to $15 per square foot installed
• Carpet: $3 to $7 per square foot installed for residential grades
• Tile: $7 to $15 per square foot installed depending on tile cost and pattern complexity

The brands of materials matter more than the company name. Ask which specific manufacturers and product lines they install — Shaw, Mohawk, Mannington, Armstrong, and similar major names indicate professional sourcing.

Pros Reported by Satisfied Customers

Positive reviews of various Go Flooring operations consistently mention several strengths:

• Free in-home estimates with same-day or next-day scheduling
• Bring-the-showroom-to-you sample selection that saves trips to retail stores
• Installation-included pricing that simplifies budgeting compared to purchasing materials separately
• Frequent promotions like “buy one room, get one free” that genuinely lower costs for larger projects
• Faster turnaround than retail flooring stores, often installing within 1 to 2 weeks of order

Cons That Show Up in Negative Reviews

The complaints are equally consistent and worth understanding before signing any contract.

• High-pressure sales tactics during in-home estimates, including same-day-only pricing
• Subcontracted installation crews with variable quality
• Difficulty reaching the original sales rep after the contract is signed
• Warranty claims that bounce between the installer, the dealer, and the material manufacturer
• Hidden costs for floor prep, removal of existing flooring, and furniture moving
• Rushed installations that result in callbacks for gaps, lippage, or mismatched seams

Questions to Ask Before Signing

The right questions filter quality operators from problematic ones. Ask all of these during the in-home estimate:

1. Are installers employees or subcontractors? Get the name of the actual install crew if possible.
2. What’s included in the price — subfloor prep, old floor removal, furniture moving, baseboard removal and reinstall?
3. Who handles warranty issues, and what’s the response time guarantee in writing?
4. Can I see the manufacturer warranty documentation for the specific product, not just verbal claims?
5. What’s the price if I take the deal home and decide tomorrow rather than today?
6. Will you provide three references from local installations completed in the last 6 months?

A reputable operator answers all six without resistance. If pressure mounts during questioning, walk away — that pressure won’t decrease after the contract is signed.

How Pricing Actually Works

The “free installation with purchase” model used by many Go Flooring operators relies on building installation costs into inflated material prices. The total project cost typically lands within 5% to 15% of buying the materials separately and hiring an independent installer.

Always get one comparison quote from a traditional flooring retailer (LL Flooring, Lumber Liquidators, or a local specialty store) and one quote from an independent installer for installation only. Compare the total project cost rather than focusing on the discounted material rate. Sometimes the bundled deal is genuinely competitive; sometimes it’s not.

Quality Indicators That Matter

Beyond pricing, look at these signals when evaluating any Go Flooring operator.

• State contractor license: verifiable through your state’s licensing database
• BBB rating: A or A+ with documented response to complaints
• Years in business: 5+ years suggests sustained operations vs fly-by-night branding
• Workers’ comp and liability insurance: ask for current certificates, not just verbal confirmation
• Manufacturer certifications: certified installers from major brands signal trained crews
• Recent online reviews (under 6 months): trends matter more than overall averages

What to Watch For During the Sales Visit

The in-home estimate is the most important interaction. Pay attention to:

1. Does the rep measure carefully or eyeball the room?
2. Do they evaluate the subfloor condition and discuss prep needs?
3. Do they explain the product warranty in detail or wave it off?
4. Do they ask about your usage (kids, pets, traffic) before recommending products?
5. Do they bring samples in your existing lighting rather than relying on showroom views?
6. Do they pressure you to sign before they leave?

The best operators answer questions thoroughly, leave samples behind, and welcome you to compare quotes. The worst create artificial urgency with “today only” pricing.

If Things Go Wrong: Your Recourse

If a Go Flooring installation has problems, document everything immediately. Take dated photographs of every defect, save all written communication, and request callbacks in writing rather than verbal commitments. Most legitimate operators will fix workmanship issues without escalation.

If the company stalls, file complaints with the BBB, your state’s attorney general consumer protection division, and your state contractor licensing board. Credit card chargebacks are sometimes possible for materially deficient work — keep your purchase on a card if budget allows for this protection.

The Bottom Line

Go Flooring as a brand name doesn’t tell you much because the same name covers very different operators. The deal can be excellent or awful depending on which specific company is in your market. Focus on the operator’s verifiable credentials, ask the right questions during the estimate, and always get a comparison quote before signing. Approached with that diligence, a Go Flooring purchase can be a good value. Approached on autopilot during a high-pressure sales visit, it often isn’t. The work you do before signing determines whether you end up writing a five-star or a one-star review yourself.