Joanna Gaines Paint Colors: Complete Guide for Homeowners

Walk through any new-build farmhouse on the market in Texas or the Carolinas and you can almost guarantee at least one wall is painted Magnolia Home Shiplap. The signature Joanna Gaines paint colors from her Magnolia Home line by KILZ have moved from the Fixer Upper aesthetic of 2015 into mainstream paint chip aisles, with about 150 active SKUs across whites, neutrals, blues, greens, and warm earth tones. Most colors run $34 to $44 per gallon at Ace Hardware and select Lowe’s locations.

Where to Buy and How the Line Works

Magnolia Home paint is manufactured by KILZ (a Masterchem brand) and sold primarily at Ace Hardware, with select Lowe’s stores carrying a smaller curated selection. Three sheens are standard: matte, eggshell, and semi-gloss. Both interior and exterior formulations exist for most colors. Color matching at Sherwin-Williams or Benjamin Moore is possible but never identical because the underlying tinting bases differ; expect a 5 to 10 percent shift in undertone.

The Most Popular Whites

• Shiplap (JG-52): the namesake white, soft warm undertone, reads creamy in north-facing rooms.
• Magnolia Home One (the official “Magnolia White”): cleaner and crisper than Shiplap, popular for trim and ceilings.
• True White: the closest the line offers to a pure white, slight cool undertone.
• Vapor: a barely-there gray-white, very popular in modern farmhouse kitchens.
• Floral White: creamy and warm, similar in feel to Benjamin Moore White Dove.

Shiplap remains the bestseller because it works as both a wall color and a trim color, simplifying decisions for homeowners painting an entire room.

Greige and Warm Neutrals

The greige category drives most repeat sales. Wash (JG-110) is the lightest, with subtle green undertones that read as a soft warm gray in afternoon light. Dover (JG-94) sits a shade darker and works well on cabinets and accent walls. Hill Country is a deeper warm beige perfect for dens and library walls. Silos is a muted gray-green that reads almost olive in low light, popular on kitchen island bases. All four neutrals pair predictably with Shiplap on trim, which is why builders default to those combinations.

Greens That Define the Modern Farmhouse Look

Green is the breakout color category in the Magnolia Home line. Olive Grove is a rich saturated green for accent walls or front doors. Garden Bed lands more muted and sage-toned, working as a full room color in dining rooms and home offices. Watering Can is a deeper hunter green that pairs with brass hardware for the library look that took over Pinterest in 2021 and 2022. For a softer green, Restoration is a muted celadon popular in bedrooms and nurseries.

Blues for Cabinets and Accent Walls

Weekend (JG-50) is a soft mid-tone blue that pulls toward gray in north light, making it a safe choice for kitchen islands. Bluebonnet runs deeper with a slight teal lean. Old World is the navy of the line, often specified for built-in bookcases or mudroom lockers. For coastal and beach house projects, Lakeside reads as a soft dusty blue with no green undertone. All four blues pair best with warm whites like Shiplap or Floral White on trim, not the cooler True White.

Earth Tones and Browns

Joanna Gaines uses warm browns more aggressively than most modern designers. Foundation is a muted clay-toned tan that anchors farmhouse exteriors. Locally Sourced is a deeper terracotta perfect for accent walls in dens or theaters. Apron Strings runs lighter and warmer, working as a full room color in north-facing spaces that need warmth. For exterior siding, Stoneware (a deep warm gray-brown) and Bunkhouse (a saddle brown) appear repeatedly on Fixer Upper episodes.

Best Color Pairings by Room

• Kitchen: Shiplap walls + Weekend or Old World island base + Magnolia Home One trim.
• Living room: Wash or Dover walls + Shiplap trim + Olive Grove on a single accent wall.
• Bedroom: Vapor or Silos walls + Shiplap trim + Restoration on the headboard wall.
• Bathroom: Shiplap or True White walls + Weekend on the vanity + matte black or unlacquered brass hardware.
• Home office: Garden Bed or Watering Can on all four walls + Shiplap trim + brass picture lights.
• Front door: Old World, Olive Grove, or Locally Sourced for instant curb appeal.

How These Colors Behave in Different Light

North-facing rooms in cool climates (Pacific Northwest, Northeast) cool down warm tones by 10 to 15 percent of perceived warmth. In those spaces, push toward Floral White and Apron Strings rather than Vapor or True White. South-facing rooms in Texas, Arizona, and Florida warm cool colors significantly, so Weekend can read almost teal at midday. Always test paint with at least a 12-by-12 inch swatch on two opposing walls and observe at sunrise, midday, and sunset before committing.

Comparable Colors from Other Brands

If you cannot find a Magnolia Home color locally, near-equivalents exist. Shiplap is close to Sherwin-Williams Alabaster (SW 7008) and Benjamin Moore White Dove (OC-17). Wash compares to Sherwin-Williams Agreeable Gray (SW 7029). Old World tracks closely to Benjamin Moore Hale Navy (HC-154). Olive Grove is close to Sherwin-Williams Rosemary (SW 6187). The Magnolia Home formulations tend to read slightly warmer and more muted, which is the signature of the brand.

Picking the Right Sheen

Matte hides drywall imperfections best and is the default for farmhouse-style ceilings and walls in low-traffic rooms. Eggshell is the workhorse for living rooms and bedrooms, easy to wipe down without showing roller marks. Semi-gloss is the standard for trim, doors, and cabinets, providing the durable finish those surfaces need. For powder rooms and kitchens, satin sheen offers a balance between cleanability and the soft matte look that defines the Joanna Gaines aesthetic. Pick the right sheen and your color choice does the heavy lifting that defines the modern farmhouse look.