Regional flooring brands rarely show up in big-box advertising, but they often deliver better value than the national names. Ross Flooring is one of those regional players, with showrooms across the mid-Atlantic and a product mix that spans engineered hardwood, luxury vinyl plank, and commercial-grade carpet tile. Before you walk into a showroom or commission an installation crew, here is what homeowners and small contractors should know about the Ross lineup.
Who Ross Flooring Is
Ross operates as a flooring contractor and retailer with roots going back to the 1980s. The company stocks its own house brand alongside major manufacturers like Mohawk, Shaw, and Mannington. Pricing tends to undercut Lumber Liquidators on engineered hardwood by 8 to 12% while matching or beating Floor & Decor on LVP.
The trade-off for the lower sticker price is regional availability. If you live outside the company’s service area, you will pay shipping or buy through a partner retailer that marks the product back up.
Product Lines Worth Knowing
- Ross Signature Hardwood: Engineered oak and hickory in 5 and 7 inch widths, 1/2 inch thick, 4 mm wear layer. $4.50 to $7.50 per sq ft.
- Ross Pro LVP: SPC core, 20 mil wear layer, 48 inch planks. $3.25 to $4.75 per sq ft.
- Ross Commercial Carpet Tile: 24 by 24 inch modular squares, solution-dyed nylon. $2.85 to $4.50 per sq ft.
- Ross Laminate: 12 mm AC4-rated planks with attached pad. $2.10 to $3.40 per sq ft.
Most lines carry a 25-year residential warranty and a 5 to 10 year light commercial warranty, which is competitive but not class-leading.
Hardwood Performance
The Signature Hardwood line uses a 7-ply Baltic birch core with a 4 mm sawn-face veneer of white oak or hickory. That construction handles humidity swings from 30% to 60% RH without cupping in most climates. The 4 mm wear layer allows two professional refinishes, which matches premium brands like Hallmark and Lauzon.
Finish options include UV oil, aluminum oxide acrylic, and a few wire-brushed wax blends. The wax blends require an annual maintenance coat of Bona Pacific Strong or equivalent; the standard urethane finishes do not.
LVP and SPC Quality
Ross Pro LVP uses an 8 mm total thickness with a 1.5 mm IXPE underlayment pre-attached. The 20 mil wear layer is rated for heavy residential and light commercial use, which means it should hold up in kitchens, entryways, and rental units. Independent test data from 2024 showed the line passing 6,000 cycles on the Taber abrasion test, comparable to COREtec Pro Plus.
Drop-and-lock joinery means a competent DIYer can install 400 sq ft over a weekend. Plan for $0.35 per sq ft in extra adhesive caulk if you are floating the planks in a bathroom or laundry room.
Pros of Ross Flooring
The biggest selling points are price and personal service. Showrooms typically run smaller and less hectic than the Floor & Decor warehouse experience, with reps who can quote installation labor on the spot. Lead times on stocked SKUs average 3 to 5 business days versus 2 to 3 weeks for special orders from national chains.
Warranty claims are also easier because you deal with a single point of contact rather than escalating through a manufacturer’s call center.
Cons and Limitations
Regional reach is the main drawback. If you move out of the service area, replacement planks for color matching can be impossible to find five years later. The house-brand SKUs do not carry national stocking, so a small repair after a plumbing leak may require ordering through the original showroom.
Style variety also lags. The Ross catalog runs about 40 hardwood SKUs and 30 LVP SKUs, compared to 200-plus from a Mohawk or Shaw dealer. If you want a herringbone parquet or a wide 9 inch plank in chevron, you are buying through a partner brand at full markup.
Installation Notes
- Acclimate hardwood for 7 days in the install area at 60 to 80°F and 35 to 55% RH.
- For LVP, the subfloor must be flat to within 3/16 inch over 10 feet. Otherwise you will hear hollow spots within a year.
- Use a 25 lb roller on glue-down installs. The Ross Pro adhesive sets in 90 minutes at 70°F.
- Leave 3/8 inch expansion gaps at every wall, even for SPC planks rated as dimensionally stable.
- Photograph the box labels before discarding so warranty claims can be processed quickly later.
Cost Comparison Snapshot
For a 400 sq ft living room, expect total installed pricing around $5.50 to $9 per sq ft on Ross hardwood, $4.50 to $7 on LVP, and $4 to $6 on laminate. Comparable Mohawk Revwood or Shaw Repel installs run roughly 10 to 15% higher when sourced from a big-box store, mainly because of subcontracted labor markups.
Ask for itemized quotes that break out materials, labor, underlayment, and trim. The all-in price tells you less than a line-by-line breakdown.
Maintenance Requirements
Ross hardwood needs vacuuming with a soft floor attachment two or three times per week and damp mopping every two weeks with Bona Hardwood Floor Cleaner. Plan a maintenance coat of Bona Pacific Strong every 5 to 7 years to extend the wear life. For wire-brushed UV oil finishes, schedule annual treatments with Pallmann Magic Oil Care.
The Pro LVP line needs only damp mopping with a neutral pH cleaner. Steam mops void the warranty, so stick with cool or warm water. Touch up minor scuffs with the manufacturer’s repair pen, sold through dealers for $20 to $30. Carpet tile maintenance follows standard nylon protocols: vacuum twice a week and hot-water extract every 12 to 18 months.
Is Ross Flooring Right for You
If you live in the service area and want a relationship with a single contractor who can handle product selection, install, and warranty claims, Ross is a strong choice. The pricing is honest, the warranties match the market, and the product quality lands in the upper-middle tier. For shoppers chasing trendy styles or living outside the regional footprint, a national brand may be a better fit. As always, get three quotes and see installed samples in person before you commit.
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