Flooring sold through an in-home sales appointment follows a different playbook than flooring sold off a showroom rack. Luna flooring, a Chicago-based retailer with a footprint across the Midwest and East Coast, built its business on the shop-at-home model: a rep brings samples to your house, measures the space, writes up a quote, and schedules installation, often within a week. That convenience has a cost, and understanding the trade-offs helps you decide if Luna is the right path for your project.
How the Luna Sales Process Works
Luna representatives bring a rolling case of samples to the home. The consultant measures rooms, discusses product options, offers financing, and writes a contract that includes materials, labor, and removal of old flooring. Everything is handled in a single visit, usually 60 to 90 minutes.
The convenience is real. So is the sales pressure. Luna’s model relies on closing the deal during the appointment, and consultants are trained to overcome hesitation with “today only” pricing. Take the written quote, say you need to think about it, and wait for a follow-up call. Prices often drop 15 to 25 percent between the initial visit and the second contact.
Product Lines You Can Actually Buy
Luna does not manufacture flooring. The brands carried vary by region but typically include:
- Shaw and Mohawk carpet
- Armstrong, Karndean, and Shaw luxury vinyl
- Bruce, Shaw, and Mohawk engineered hardwood
- Mohawk and Shaw laminate
- Assorted private-label products from smaller mills
Samples shown in your home represent only a slice of what each mill produces. If you walk into a Shaw dealer showroom you will see three times as many options. Ask the Luna rep to bring additional samples on a second visit if none of the initial choices fit.
Pricing: The Delicate Part
In-home sales carries overhead that showroom retailers do not. Reps drive to your house, consultations are free, and installation is bundled. That cost gets built into the quote. Comparable carpet installed through Luna typically runs 10 to 30 percent more than the same product through an independent dealer or through Home Depot’s install program.
For hardwood and luxury vinyl, the gap narrows. For carpet, it widens. Always get at least two competing quotes before signing with any in-home sales company. The convenience may still be worth it, but you should know what the convenience actually costs.
Installation Quality
Luna uses subcontracted installers, not in-house crews. Quality varies by crew, as it does with every installation company operating at scale. Online reviews split roughly 70 percent positive, 20 percent mixed, and 10 percent deeply negative. The negative reviews cluster around seam quality on carpet, squeaky underlayment on LVP, and follow-up responsiveness when problems arise.
Before the installer leaves, walk the job with them: check transitions, look for seams in high-traffic areas, press floating floors to listen for hollow spots, and confirm all baseboards and trim were reinstalled cleanly. Small problems caught on install day are fixed for free. Problems found three weeks later turn into warranty disputes.
Warranty Structure
Luna offers a labor warranty on installation for 1 year, with product warranties passed through from the manufacturer. Manufacturer warranties vary: Shaw residential carpet typically 10 to 25 years, Mohawk LVP often lifetime structural with pro-rated wear. Read each warranty document, not the marketing summary.
The critical fine print: manufacturer warranties require manufacturer-approved installation. Luna’s installers should meet that bar, but keep all receipts, contracts, and product labels in case a claim arises years later. Without documentation, manufacturer claims get denied routinely.
Pros That Draw Customers In
The strongest argument for Luna is speed. From first phone call to finished floor, projects can wrap in 7 to 14 days. For people who hate showroom shopping, who do not have time to take measurements themselves, or who want one point of contact for the entire project, the model delivers.
Financing options are generous. Luna regularly offers 0 percent interest for 12 to 60 months through third-party lenders for qualified buyers. That spreads a $6,000 project into manageable monthly payments without credit-card interest.
Cons Worth Weighing
Pricing is rarely the best available. Product selection is limited to what fits in the consultant’s case. High-pressure selling tactics frustrate buyers who prefer room to decide. The installer assigned to your project is not chosen by you, and quality depends on which crew happens to be available that week.
If the project goes wrong, the escalation path runs through a call center rather than the consultant who sold you. Some complaints get resolved quickly; others drag for months. The Better Business Bureau rating history tells a mixed story depending on which regional office handled the work.
Who Should Use Luna and Who Should Not
Luna makes sense for busy homeowners who value convenience over getting the lowest price, for people replacing flooring in an occupied home who need fast turnaround, and for buyers replacing a single material like carpet across several bedrooms where product choice is less critical.
Skip Luna if you have time to visit showrooms, if you want to pick from a wider product pool, or if you are comfortable managing installers directly. In those cases, an independent flooring dealer or a showroom-based chain like LL Flooring or Floor and Decor plus a separate installer will deliver better value for the same money.
Tips for Negotiating With In-Home Sales Reps
A few habits protect your wallet when a consultant is at your kitchen table. Never sign the day of the first visit, regardless of the “one-day pricing” pitch. Ask for the itemized quote to include product SKU, wear-layer spec, square footage, labor rate, removal fees, and disposal fees as separate line items. Compare that itemized quote against two or three independent dealer quotes for the same or equivalent product.
Financing promotions are separate from pricing. Do not let a 0 percent interest offer distract from a price that is 25 percent above market. The lowest monthly payment is not always the best deal.
Finally, read the cancellation clause before signing. Most in-home contracts include a 3-day right of rescission under federal law, which gives you a legal window to back out without penalty if you find better pricing elsewhere.
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