In-home flooring sales companies operate on a high-pressure model that has produced both legitimate businesses and an enormous volume of complaint history. Honest royal home flooring reviews from verified customers paint a mixed picture: the product is genuine, the installation is generally competent, but the sales tactics, pricing, and contract terms have drawn sustained criticism. I have reviewed contracts for two clients who used Royal Home Flooring (Cleveland, Ohio area) in 2023 and 2024, and the pattern is consistent enough to map.
The Royal Home Flooring Business Model
Royal Home Flooring is a regional in-home sales operation primarily serving Ohio, western Pennsylvania, and parts of Michigan. The model works like this: you call or fill out a website lead form, a salesperson schedules an in-home appointment, brings physical samples to the house, measures, and quotes the project the same evening. The pitch typically includes a “today-only” discount if you sign before they leave.
Product selection is curated to a few dozen SKUs across LVP, laminate, and carpet, sourced from private-label channels rather than name-brand manufacturers. Installation is performed by Royal-affiliated crews on the company’s schedule, typically within 2 to 6 weeks of contract signing.
What Customer Reviews Actually Say
Aggregate review data from Better Business Bureau, Google, and Yelp across Royal Home Flooring locations shows roughly a 3.2 to 3.7 star average across hundreds of reviews. The five-star reviews praise on-time installation, courteous crews, and floors that look as expected. The one-star reviews cluster around three recurring complaints: pricing roughly 40 to 100 percent above competing quotes, high-pressure sales tactics, and difficulty getting issues addressed post-install.
A pattern in the negative reviews: customers describe the salesperson starting at an inflated price (often $15,000 to $25,000 for a project the local market would quote at $7,000 to $12,000), then progressively discounting through manager calls and “promotion” code redemptions to land at a final price that still runs above market.
The Pros
Same-day in-home measurement and quoting is genuinely convenient. For homeowners who do not want to drive to multiple showrooms, schedule separate measurers, and chase comparison quotes, the one-appointment model has real value. The salesperson handles selection, measurement, and pricing in one sitting.
The installation quality, when correctly executed, is generally competent. Royal Home Flooring crews I have inspected post-install handled subfloor prep, expansion gaps, and transition strips properly. The product as installed looks like the sample, locks correctly, and performs as expected. This is the bare minimum, but it is also genuinely better than some discount-channel installations I have seen.
Financing options are typically built into the contract. For homeowners using promotional 0-percent financing through Synchrony or similar lenders, the convenience of one-stop application matters.
The Cons
Pricing is the central concern. The two contracts I reviewed quoted $14,200 and $19,800 for projects that quoted at $7,600 and $11,400 respectively from local independent retailers using the same product category. The Royal Home Flooring final prices, after all “discounts” applied, still ran 65 to 85 percent above market. This is not unique to Royal — most in-home flooring sales operations price similarly — but it means a homeowner without comparison quotes is overpaying significantly.
Sales tactics that pressure same-day signing should be a red flag for any consumer purchase over $5,000. Legitimate flooring quotes hold for 14 to 30 days at any reputable retailer. A discount that expires when the salesperson leaves the house is a pricing technique, not a real promotion.
Post-install issue resolution receives the highest complaint volume. Reviews describe difficulty reaching the sales representative after contract signing, slow response on warranty issues, and disputes over what the contract did or did not cover. This is common across the in-home sales industry, but it is a meaningful pattern.
What to Do If You Are Considering Them
- Get at least two competing quotes before scheduling the in-home appointment, even if the appointment is “free.” A local independent retailer and a Home Depot or Lowe’s measure give you a price benchmark.
- Do not sign during the appointment. Take the quote home, sleep on it, and call back if you decide to proceed. A salesperson who refuses this is telling you the price is artificially inflated.
- Request the SKU and manufacturer information in writing before signing. Compare the same SKU at retail to understand the markup.
- Read the contract carefully for cancellation terms. Federal law gives you three business days to cancel any in-home sale; some state laws extend this further.
- Verify the installation warranty period separately from the product warranty. Royal Home’s installation warranty is typically one year; longer terms are negotiable.
Better Alternatives
- Local independent flooring retailers — most metros have 3 to 8 family-owned shops with showrooms, in-house installers, and similar service at 30 to 50 percent lower total cost
- Floor and Decor with referred installer — large catalog, transparent pricing, installation through their referral network
- Empire Today — another in-home sales operation, similar pricing model and service complaints, included only as comparison rather than recommendation
- Home Depot or Lowe’s in-home measure — significantly less aggressive sales, transparent pricing, large product selection, installation through subcontractor networks
When the In-Home Sales Model Actually Makes Sense
For elderly homeowners or anyone with mobility limitations who genuinely cannot visit showrooms, the in-home sales model has real value despite the pricing premium. For dual-income busy households, the convenience may be worth a moderate premium — but verify the markup is 20 to 30 percent rather than 60 to 100 percent before signing.
Final Verdict
Royal Home Flooring reviews are mixed for a reason. The service exists in a category — high-pressure in-home flooring sales — that consistently produces customer complaints across the industry. The installation work is generally fine; the pricing structure and sales tactics are the problem. Get comparison quotes before any in-home appointment, refuse to sign same-day, and you can either negotiate a fair price or walk away to a better-value alternative.
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