Online flooring retailers have exploded in the last decade, and flooringinc (FlooringInc.com) is among the more visible players. They claim to be the largest online specialty flooring retailer in the country, with a catalog that runs from rubber gym tile and athletic court flooring to luxury vinyl plank, carpet tile, and laminate. After running dozens of orders through them for client projects since 2020, I can give a clear picture of what works, what does not, and whether they belong on your shortlist for a residential remodel.
The short version: solid for niche categories, mid-pack for mainstream residential flooring. Here is the breakdown.
Company Background
FlooringInc is part of the Greatmats family of websites, operating out of Wisconsin. The catalog is organized around use cases — basements, gyms, garages, playrooms, dance studios, modular homes — rather than around material types. That structure works well for buyers who know the application but not the product, and less well for buyers who want to compare brands within a single category.
The website pulls inventory from multiple manufacturers and warehouses across the country, which affects shipping time and freight cost depending on what you buy.
Product Categories Where They Excel
Three categories stand out as genuinely strong on this site:
- Rubber flooring: Rolls, tiles, mats, and rolls for home gyms and commercial fitness spaces. Pricing is competitive and selection beats Home Depot or Lowe’s by a wide margin.
- Foam and modular sport tile: Interlocking foam tiles for playrooms and martial arts spaces. Useful for parents looking for non-toxic options with CertiPUR certification.
- Carpet tile: Modular carpet squares from manufacturers like Mohawk, Shaw, and Interface. Good selection for basement and home office applications.
These categories rarely appear in standard flooring showrooms, so FlooringInc fills a real niche.
Product Categories That Are Just Average
For mainstream residential flooring — solid hardwood, engineered hardwood, ceramic tile, and traditional sheet vinyl — FlooringInc is fine but not exceptional. Pricing is in line with LL Flooring, Floor and Decor, and Build Direct. Selection is solid but not extensive. Brand availability matters: if you want a specific Shaw Floorte or Mohawk RevWood SKU, you may find it in stock at one of the bigger retailers and out of stock here.
Their LVP and SPC selection is reasonable, with brands like Cali Vinyl, Shaw, and house brands. House-brand LVP runs $1.79 to $3.49 per square foot, which competes with the lower-mid market but is not the cheapest in the country.
Pricing and Sample Policy
Samples on most LVP and laminate are $4.95 to $9.95 each, which is consistent with the industry. They run free shipping promotions on samples periodically — sign up for the email list and wait for the offer if you are pricing-sensitive.
Full orders ship via LTL freight for anything over 150 pounds. Expect $250 to $500 in freight for a typical 1,000 square foot LVP order, depending on distance from the warehouse. Add another $75 to $100 for residential delivery with liftgate service, which you will need unless you have a forklift at home.
Shipping Times and Reliability
Standard ship-out is 3 to 5 business days plus 5 to 10 business days transit for LTL freight. Time-sensitive jobs need to factor in 2 to 3 weeks from order to delivery. Compared to ordering through a local flooring distributor where you might pick up tomorrow, that lead time matters.
Tracking is decent. Once the order ships, they provide a freight carrier tracking number that updates every 6 to 12 hours. I have seen one shipment misrouted in 2023 and rerouted within 4 days without any cost passed to the customer — service team caught it.
Return Policy
FlooringInc accepts returns within 30 days on most products, but with restocking fees of 25 to 35 percent plus return freight at the customer’s expense. On a 1,000 sq ft LVP order, returning unused boxes can easily cost $500 to $800 between the restocking fee and return shipping.
The practical takeaway: order accurately. Use their square-footage calculator with a 7 to 10 percent waste allowance and accept that any leftover boxes are yours to keep, sell, or use for future repairs. Free returns are not part of the business model.
Customer Service Performance
Phone support is US-based and reasonably knowledgeable. Average wait time on calls is 4 to 8 minutes during business hours. The chat support is faster (1 to 3 minutes) but less authoritative — chat agents tend to escalate any complex product question to a phone callback.
Email response runs 12 to 24 hours. For warranty claims, expect to provide order number, photos, and a written description. Claims are typically processed within 5 to 10 business days, with damaged-product replacements shipped at no cost when documented properly.
How Flooringinc Compares to Alternatives
Decision framework based on what you are buying:
- Buying rubber gym flooring, foam tiles, or sport surfaces: FlooringInc is one of the best options online
- Buying mainstream LVP, SPC, or laminate: Compare against Floor and Decor (pickup option), Build Direct, and LL Flooring. Price-shop the same SKU.
- Buying hardwood or tile: Local distributors and Floor and Decor usually win on price and lead time
- Buying carpet: Empire Today and Lowe’s installation packages may net out cheaper
Tips for Ordering Successfully
A few practical pointers from my experience using flooringinc on real projects:
- Order samples first. Always. Colors on monitors are unreliable.
- Check the dye lot. Order all flooring for one job in a single transaction to ensure consistent dye lot batch numbers.
- Add 10 percent overage on any patterned LVP or tile, 7 percent on plain.
- Inspect the freight delivery before signing. Note any visible box damage on the bill of lading — you have no recourse afterward.
- Acclimate flooring 48 to 72 hours in the install space before opening boxes.
Final Verdict
FlooringInc deserves a spot on your shortlist for specialty applications — gym, playroom, modular sport, and carpet tile — where their selection genuinely outperforms big box retailers. For mainstream residential remodels, treat them as one of several price-comparison stops rather than an automatic first choice. The combination of solid customer service, reliable freight, and a deep specialty catalog makes them a useful partner for the right project.
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